Today, there are over 589 million active users on TikTok.
What is TikTok? It’s a social media platform that features short 15-second videos. For the older crowd, think Vines, but more updated and popular.
Naturally, TikTok’s blown up worldwide, with people consuming this content constantly. And from this, the TikTok Hype House was born.
What is the TikTok Hype House? Who lives there and what happens in this place? Read on to find out!
What Is the TikTok Hype House?
The TikTok Hype House isn’t actually one set place. It was first conceptualized in December 2019, and the creators first lived in the Clout House, which is located in Los Angeles, CA.
One year later, in December 2020, some of the members bought another mansion together, still in LA. They moved into this Mediterranean-style mansion and this is the current TikTok Hype House. The exact address is not public knowledge since the influencers want their privacy from fans.
Who Lives in the TikTok Hype House?
So who resides in this mansion? Well, famous TikTokers, YouTubers, and Instagrammers do.
More specifically, the people who bought this house are Thomas Petrou (the creator of the group), Kouvr Annon, and Alex Warren. Some other notable residents include Avani Gregg, Ryland Storms, Calvin Goldby, ad Patrick Huston. While sisters Dixie and Charli D’Amelio used to be a part of the Hype House group, they’re now separated from it and do not reside in the mansion.
In total, there are over 12 social media stars who either live in the TikTok Hype House full-time or stay overnight every once in a while.
What Happens in the TikTok Hype House?
Shockingly, the TikTok Hype House is not a party house. In fact, the house rules are that you need to get approval to invite friends over and if you break anything, you have to replace it in a timely fashion (within 15 days, to be exact).
The main goal of the TikTok Hype House is to push out creative content as social media influencers. Every resident needs to make 3 TikTok videos a day. If they can’t keep up, then they might be asked to leave.
Of course, these influencers make use of each other’s brands to promote themselves even further. Currently, the Hype House collective has over 20 million followers on TikTok, not including other popular social media platforms!
Keep an Eye Out on This Space
Now that you know what the TikTok Hype House is, you might be interested in getting a glimpse into what goes on here. The stars have actually signed a deal for a show about the TikTok Hype House on Netflix, so you’ll be able to see how TikTok influencers live out their daily lives. And not all of it will be pretty either!
The contract was only finalized in April 2021, so you might have to have some patience. Expect to see the TikTok Hype House show out on Netflix either late 2021 or early 2022!
To find out more about social media, make sure you click on our other blog articles! Visit the Marketing section of the Everything Entrepreneur Blog to learn more about TikTok marketing and social media influencers.