Why Color Matters in Website Data Visualization

why color matters website data visualization display dashboard colors

Data visualization is a popular and recognized element of data storytelling. Brands and businesses of all kinds are leveraging the power of color to generate multiple effects and improve their ROI in any possible way.

Since vision is one of the most important human senses that helps us process information, the way we shape and present our data and content will highly influence our conversion rates in both the short and long run. Branding is an essential component that any business needs to carefully look after, and color in data visualization is one of the key factors that shape the message of a powerful brand.

If you’ve already heard of this data visualization trend, but don’t know how to implement it in your current or future site, don’t try doing it by yourself. Take your time and find a reliable San Francisco website design studio that will have all the necessary tools, professionals, and experience to provide you with the necessary services. Data visualization will help you to address the needs of your target audience in a new, exciting way. So you have to make certain that the contractor you hire for the job is the one you can trust.

The main purpose of data in storytelling is to communicate a complete and precise image of the company’s culture, values, and products. Just like drivers follow subconscious directions, a well-designed data visualization plan can make your traffic follow similar directions:

• Red means that you must “STOP”

• Yellow means “Be careful!”

• Green means “Go for it!”

When people are approaching business decisions, even if it comes to buying that TV or not, they’ll be influenced by a multitude of factors. One of those factors is the colors that they interact with.

In today’s post, we’ll analyze several reasons why colors are extremely important in data visualization and why you should immediately implement a data visualization strategy for your website as soon as possible. Pay attention and let’s go!

Color Induces Emotions

If you want to communicate in the most effective manner, especially with an online audience, you must learn how to evoke feelings through emotions. This is basically the psychology of colors, which says that each color is linked to one or more specific emotions.

Think about it and start feeling. If you imagine a dark sky, what type of feeling are you experiencing? What about green meadows? What about grey clouds accompanied by rain?

In order to communicate through emotions, you need to leverage color in data visualization as frequently as you can.

If you want to take it one step further, I’m advising you to study the most effective colors that drive prospects to make the purchase decision. There’s a psychology behind CTAs (calls to action) that many successful brands are currently leveraging to improve their conversion rates only through the use of specific colors.

You can also leverage colors to evoke emotions in your communication with your target audience. When you post stuff on social media, make sure that you use the colors that are perfectly fit for the message that you want to send. Also, use colors in emails to drive more engagement and communicate more effectively.

Colors Create Mental Connections

You may agree that most people associate certain things, foods, topics, locations, brands, and other types of objects with color.

Red can make you think of a rose, of a feeling, and so much more. Blue makes you imagine the sky, the sea, and maybe the eyes of a loved one. Black symbolizes death, while white symbolizes birth and peace.

If you learn to use colors properly, these neuro associations will help you convey information to your target audience in a quicker and more effective way. By leveraging the colors of your country when selling a product in the local market, your prospects will immediately associate the love for their country with your product or service.

You can (and should) play with colors until you figure out the best colors that help you create bridges of connection between your target audience’s positive representations and your products’ value.

Colors Help Emphasize The Most Vital Parts Of The Message

Colors in data visualization are a great tool. However, they do not complete the whole picture. Generally, visual elements are making the information that you want to send more powerful. You basically need to publish great content and pack it up with the right visual elements.

Most entrepreneurs and marketers fail to understand that in order to emphasize a message, the content’s quality needs to be super high. For data visualization techniques to work, the content that you publish on a day-to-day basis must be properly written.

If you’re not a great writer, I highly advise that you leverage professional writing services and leave the writing to those that are great at it. After you’re sure that your content provides a lot of value, you can start focusing on the most impactful “parts” of your content. By focusing, I’m talking about leveraging color in data visualization.

Closing Thoughts

Color in data visualization is one of the subtlest yet effective ways to improve the power of your message. Whether you do it to encourage sales or to provide value, it really doesn’t matter. Colors are present everywhere you go–on websites, videos, images, graphics, and so on.

Hiring a reputable web design agency is the first step in your journey. So, sit down, open your browser, load your favorite search engine and start looking for web design companies in your area (or country, or even just the planet Earth). Look for client testimonials, the company’s portfolio, and other things that will help you choose the right contractor. Also, note your budget and hire accordingly, because you don’t want to suddenly realize you can’t pay up to the very completion point.

After hiring an agency, have a meeting with their team and see how they can implement data visualization techniques. If they can leverage them properly, your brand’s strength will immediately skyrocket and your results will suddenly look much better than they do now. Take into consideration what you’ve learned today and start taking action!