The internet provides a level playing field for businesses of all sizes to market and sell their products with ease. Search engines make it possible for businesses to get the attention of organic traffic, such as random internet users who don’t know about the business. With local SEO, businesses that operate locally can get the internet’s assistance to reach people within its locality. However, why would a small business that serves people in the neighborhood really need to invest in local SEO? Read on to learn more about succeeding with local search engine optimization.
1. It Improves Your Online Visibility
Robust online visibility is the whole point of internet marketing. When someone searches your business type in your locality, your name may appear on the first results page if you do it right. Even if the user doesn’t choose your business, they will know you exist and will probably pick you next time. The only thing you need to do is find a tried-and-tested SEO company to entrust the task to. Make sure to read more about choosing an SEO company before beginning your search.
2. It Attracts Higher-Quality Leads
The type of audience that local SEO attracts is one of the main reasons it is so powerful. Prospects are more likely to buy from a business in the locality than one in a far-away city for a number of reasons. Firstly, they can walk into the store anytime they wish and check the products themselves. Secondly, the shipping costs will be lower if they eventually commit to buying your product.
3. It Bolsters Your Reputation
There are several directories where you can place your business, including Yelp, Angie’s List, Merchant Circle, Google, Facebook, and more. When a prospect sees your name in more than one directory, you are showing that you’re a top brand that merits some searching. This is how you improve and maintain your reputation. If you manage to get positive reviews on these sites as well, then you can be sure to experience an influx of new customers.
4. It Gives You An Edge Over Larger Companies
Multinationals and other large companies often look to grab the attention of everyone on the internet, regardless of their physical location. You can use this to your advantage and focus on local business instead. Appearing higher than a Target or McDonald’s in a local SEO search may portray you as credible and elicit curiosity from prospects.
5. It Evokes Loyalty
Customer loyalty is hard to come by in a corporate world chockablock with businesses selling the same product or service as you. However, if you target and manage to attract local prospects to your brick-and-mortar store or office, you have a better chance of earning their loyalty than a business that does all its transactions over the internet. In-person meetings give you better room to express yourself and showcase your strengths.
These are just some of the ways local SEO can help your small business survive and thrive. Make sure to complement it with a proper organic SEO strategy and a product or service that lives up to all the online hype.