Why Use Marketing Automation? What the Pros Know About Automating Marketing

why use marketing automation

Every day, employees repeat the same tasks over and over, wasting essential time. Instead of pushing your business forward, they’re busy maintaining operations. Unfortunately, wasting time wastes money, too.

Marketing automation can make everyone’s lives a lot easier. In fact, automation can handle almost 50% of the repetitive work you do each day. By taking on repetitive tasks, automation allows your team to work on bigger, more important projects.

Why use marketing automation for your business? Keep reading to find out!

1. Minimize Mistakes

Even a well-trained team is bound to make mistakes. Unfortunately, the smallest errors can become costly over time. With bigger teams, the likelihood of these mistakes will occur increases, too.

Don’t let manmade errors slow down your business. Instead, you can start using marketing automation. One of the reasons many companies turn to automation is increased consistency.

Once you set up the automation system, you can produce the same results each time. As a result, you’re guaranteeing quality output and accuracy for your team. Reducing mistakes will help you minimize costs and wasted time, too.

As mistakes decrease, output increases. Instead of wasting time fixing mistakes, you can focus on improving other areas of your marketing team. For example, you can spend more time focusing on your customers.

By minimizing mistakes, you can give your customers the attention they need and deserve. As a result, you can improve sales and customer retention, too!

2. Save Time

How much time does your team waste on repeated tasks each day? You have to check emails, adjust campaigns, and post on social media regularly. These processes take valuable time and attention you could focus elsewhere.

If your team is making costly mistakes, you’ll also have to backtrack and fix the issues before you can move forward. As a result, you’re wasting even more valuable time!

Marketing automation can reduce time waste, which can improve productivity and sales. 

Why use marketing automation instead of relying solely on human capabilities?

For starters, computers can handle most processes faster than humans can. Your team also needs to take breaks (and eventually head home to rest). Your marketing automation software, however, never stops working. 

In addition to saving time, you’re also maximizing your time. When your team isn’t working, you can set your automated processes to run instead. That way, your business continues moving forward while your employees recharge.

When you maximize your time, you can also maximize your workload. Your team will no longer have to multitask. Instead, you can get smaller, time-consuming processes done in advance through automation. 

3. Maintain Control

How often do you check on your employees? Are you aware of their current progress on a specific project? Micromanaging them by checking in around the clock can become disruptive.

Not only that, but it can also waste valuable time during your busy day.

Marketing automation platforms make it easy for you to check on your employee’s work. You have complete control over the process, too. By checking their progress, you can make predictions about potential opportunities and pitfalls ahead.

Then, you can make changes to the plan and improve the process going forward.

Meanwhile, you’re reducing the number of tasks you need to complete. 

Marketing automation can give you control over your team and projects. As you make improvements, you’re also improving the team’s efficiency in the long-term.

4. Boost Morale

Having to repeat the same tasks every day becomes tedious and unfulfilling. In fact, 70% of workers say they’re unfulfilled by their careers. Automation can improve team morale by adding more purpose to their workdays.

With marketing automation, your employees won’t have to waste time on mindless tasks. Instead, automation will give them more time to work on important projects. Your employees will finally get a chance to utilize their problem-solving skills and creative mindsets.

Your employees are essential for long-term business growth. If they’re busy with mindless tasks all day, they can’t benefit the business. Instead, they’ll want to utilize their skills and help the company as a team. 

By automating marketing tasks, you can improve the overall workflow and boost productivity. 

5. More Data

Without information at hand, you’ll find it’s difficult to make informed decisions. 

Using automation in marketing can give you the data you need to optimize your campaigns. You can determine which key performance indicators you want to track. Then, you can determine which processes are working and which aren’t.

Once you know what’s working, you can use that data to improve your less successful campaigns. 

6. Dreamwork Teamwork

Why use marketing automation for your business? In addition to helping your marketing team, it can also help your salespeople.

You need to bring your marketing and sales teams together to attract, convert, and nurture leads. Automation can make it easier for your teams to work together. As a result, you can improve overall business growth. 

You can use this marketing automation guide to get started. 

7. Step Up UX

Automation can also make the customer’s life easier. For example, customers can track their online orders straight from their phones. They won’t need to call customer service, which could take valuable time from your team. 

Instead, customers will feel like they’re in control. They can use a self-service portal to determine exactly where their orders are located. Finding easy access to the information they need will keep customers happy.

You can also use behavior-based triggers within your marketing campaigns. For example, you can automatically send an email if a customer leaves items in their cart.

As a result, you’re improving your lead generation strategy and increasing conversions. 

When customers are happy, they’re more likely to return to your business in the future. 

8. Consider Security

You don’t want too many eyes on sensitive information. After all, customers have higher expectations regarding privacy. By using automation, you can improve your security protocols and protect your customers. 

9. Improve Your ROI

All of these benefits come together to achieve one major goal: improving your ROI.

Marketing automation can increase sales productivity by 14.5%. It can also reduce marketing overhead by 12.2%. Meanwhile, you’re saving valuable time, minimizing mistakes, and improving your entire marketing process.

Why Use Marketing Automation?: 9 Major Benefits to Consider

To recap, why use marketing automation? It can save you time and money, boosting your ROI and your business. Get automating and see what a difference it makes. 

Searching for more tips on marketing automation and online advertising? Explore the Marketing section of the Everything Entrepreneur blog today to get your business advertising automated and optimized!