The holy grail of internet marketing is to find ways of getting more potential customers to visit your site. But making that happen can be a challenge, to say the least. Thanks to the sheer amount of competition on the web, making organic site traffic growth actually happen can appear impossible.
The good news, though, is that it’s still entirely feasible, even in today’s digital climate. Savvy entrepreneurs know a few tricks that will help them get a leg up on the competition and drive more people to their sites. Here’s what to do.
Upgrade Your Old Blog Posts
If you’ve been doing SEO for any length of time, there’s a good chance that you’ve got an extensive library of blog posts kicking around at the back of your website. But remember, although they may look a little out-of-date to you, hidden away on pages two onwards of your articles section, search engines continue to rank them based on user interest.
In short, your old blogs are a resource, and you should use them if at all possible to attract new customers. But how? The best thing to do is to look for ways to make old posts more current and relevant. For instance, you could include updated images, change keywords to reflect your current SEO strategy better, or change the title to make it relevant to the current year.
Transform Old Blog Content
Another way to boost the appeal of blog content is through transformations – converting posts from one format to another.
For instance, you might have a blog on what customers get by doing business with you. Instead of just rehashing it and resubmitting in the same format, try converting it into something else, like an infographic, ebook or podcast. New forms help you recycle old content in a way that’s interesting for your customers without you having to go to the effort of making something new and original.
Be A Guest On Podcasts
Podcasters are always on the lookout for new people to have on their shows. Joe Rogan, for instance, runs his shows almost entirely on interviews and doesn’t produce much solo content at all.
As an expert in your field, you’re almost certainly what podcasters want. Look for podcasters who create content related to your area and send them an email asking if they wish to interview you.
The chances are that they will. Once you’re on a show, you’ll immediately appear authoritative, especially if the podcaster is well-respected. Just make sure that the podcaster links to your website in some way, verbally or otherwise.
Target Influencers With Content
Professional digital marketing firms, like Full Funnel Marketing, know that one of the best ways to amplify your outreach is to focus on influencers, not customers. Though it might sound counterintuitive, focusing on influencers can be a lot more lucrative and a better way to spend your precious marketing budget.
Influencers often struggle to find content for their own material, especially data to back up their claims. Often, they’ll give up, but if you can provide them with resources, all of a sudden you become very valuable to them. Most reputable bloggers, podcasters and news sites will provide links to your site and credit you with the information, and that’s good for both SEO and organic search.
Use LinkedIn, Not Facebook
Social media marketing used to be the darling of organic traffic growth strategies. But today, Facebook and Twitter are saturated with marketing efforts. But what about that other popular social media website, LinkedIn?
It turns out that few companies focus on LinkedIn for marketing, seeing it as more of a recruiter tool. But LinkedIn is fertile ground for outreach in a way that other platforms just aren’t.
2018 was a big year for LinkedIn. It’s growing rapidly, and it allows you to post content in exciting formats. Try creating a video blog for your customers and compare it to the engagement you get on Facebook. It’s likely to be a lot more.
Start A Giveaway
Giveaways are a tried and tested method of getting people interested in your business. Newly opened restaurants will often provide free meals on their first night to get customers through the door, for instance.
But did you know you can use giveaways to drive organic search traffic?
Start by creating a giveaway page on your website. Get people to enter their email addresses to be entered into the grand draw. Next, provide links on the page to social media sites and encourage your guests to share the giveaway with their friends and watch your traffic grow.
